PR Tour for CBS Channels

April 11, 2015

Our ZF London Cheerleaders are no strangers to PR. In the past 8 years we have helped launch numerous products in true cheerleaders style..! Focusing on the brand, communicating the message at the heart of the campaign and making sure our appearence was memorable. Our CBS tour was no different.

 

When AMC Networks approached us to work on a publicity tour, we knew this was our chance to get creative. Our mission: to make the 5 individual channels on the AMC Networks be etched in people's minds: CBS Drama, CBS Action, CBS Reality, Horror Channel and Extreme Sports Channel. Working together with the CBS creative team we created a unique performance concept: 5 channels represented by the theme tunes of their top shows: McGuyver, Cops, Dallas and Dr. Who. With 6 days and visiting a dozen offices around London, our ZF Cheerleaders certainly had their work cut out for them and loved every single minute of it.

 

Thank you AMC Networks for such a fun and creative opportunity!

 

 

 

 

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ZR LONDON CHEERLEADERS

Zoo Riot London Dance Co.

11-15 Brad St, Waterloo

London SE1 8TG, UK

Jessica Zoo Ltd - Company n. 06634124

 

Creative Director
London Cheerleaders - Director
Head Coach
London Cheerleaders - Shanique Gentles
Events Manager
London Cheerleaders - Eleanor Palmer
Dance Director
London Cheerleaders - Paola Lizza
Stunt Captain
London Cheerleaders - Chelsea Mather
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